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Email delivers your message.

If sellers want to choose between adding customers to their email list or gaining a new Facebook fan, they should go to the email member each time.

There are two main reasons for this:

• First, 90% of emails are delivered to the desired recipient's inbox, while only 2% of your Facebook fans have seen your posts in your news feed. This is because Facebook limits how often your posts appear in news feeds in an effort to bring brands to their paid advertising options.

  This is a big deal when it comes time for your message to reach your desired audience.

  On Facebook, if you post an update for your 10,000 fans, about 200 of them will also have a chance to see it in their news feed. Alternatively, if you send an email campaign to 10,000 members, at least 9,000 of them will receive it in their inbox. This means that your message is 45 times more likely to appear when using email than Facebook.

• Second, when your email members sign up for your email list, they make it clear that they want to hear from you.

  There are strict laws and regulations around spam laws, so if you're emailing a prospect or a customer, they've given you permission. Now think about the ads in your Facebook news feed - did you ask those companies to market to you?

  Probably not. Most likely you did a Google search or visited their website. This is definitely different than actively signing up from an email newsletter.Email is proven to ensure your audience gets your message.

Email drive conversions.

Most vendors are focused on driving conversions. Regardless of whether they do leads, sales, subscriptions, or your business strategy as a specific metric, the ultimate goal of sellers is to divert potential customers to paid customers. And there is no more powerful channel than email when it comes to conversions. As discussed earlier, your email members have stated that they want to hear from you, and this is not usually the case with social media.

According to a survey , 4.24% of email marketing tourists buy something compared to 2.49% of visitors from search engines and 0.59% from social media. What's more, email is extremely measurable. Campaign Monitor has real-time access to metrics like customer startups, clicks, bounces, forwards, social shares and more.

In addition, those who integrate their email marketing into CRMs like Salesforce can see for themselves how their email marketing business opportunities and deals are impacted.

The seller is focusing on leads and driving conversions - as are most marketers trumps all other communication channels for the email marketing business.

Email has a high ROI.

Given the incomparable ability to drive email conversions, it is understood that email is also the most effective marketing channel to drive ROI for your company. From statistics it is clear that email is an effective channel for marketers, but when it comes to ROI, why does it give such a significant performance to other channels?

It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates regardless of each follower's location, interests, and purchase history, email allows you to be hyper-targeted with your communications.

Email is the preferred communication channel.

For most people, social networks are a personal form of communication that is used to stay up to date with friends and family. When people log in to their social media accounts, they're there to see photos and updates from people they know and care about.

On the contrary, email is a more commercial medium and people are expected to get information about products and services through that channel. In fact, according to the study, 72% of people prefer to receive advertising content via email, compared to 17% of those who prefer social media.

Email is a free platform.

Over the past few years, many brands have been able to interact with audiences and invest millions of dollars to buy large social followers to be able to. But as businesses invest on a variety of social media platforms, Facebook has repeatedly updated algorithms to reduce the number of followers who view the brand's posts without paying for those posts.

This practice has become so prevalent that 98% of brand followers will never see posts in their news feed. Twitter is moving in the same direction with the announcement that it will introduce algorithm-controlled feeds as well. The question for channels like Facebook and Twitter is whether they are third-party owned and controlled so that marketers are at the mercy of the changes made to their platform.

Meanwhile, email is not owned or controlled by any one particular entity. It is a free communication platform and there are numerous services that provide access to send and receive emails.

The various companies involved in email marketing are assured that no party can make a change that will have far-reaching consequences and unlike Facebook or Twitter if you invest time and money to create and maintain a great email list your customer list will be your property. That way you can take advantage of your list without limiting your functionality without anyone threatening it.

Email will last forever

Email, on the other hand, has a long history of stability. The first advertising email campaigns were sent to a total of 400 people in 1978, and since then email has been steadily growing.

Specifically, the email space itself has evolved from the time where today you need a developer to create emails, where tools like campaign monitors enable modern marketers to easily create and send beautifully branded emails. This shift has brought the power of business email to more people.

Creating your email list, instead of building the following social media, is a long-term investment that will pay off for many years to come.

So ,Our main focus is to provide our clients with the best email marketing services by delivering unique email campaign content and to help our clients become automated pros in online marketing. This is what makes Celetify the best among the leading email marketing companies in Aurangabad.