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Improve your App Store Optimization (ASO)

First and foremost, we can't start this list without mentioning App Store Optimization (ASO) and its benefits. ASO is the process of improving the visibility of the mobile app in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the best practices of the store and trends. The point is to make the app more visible and more searchable in the charts. By doing so, the app users are more likely to find the app in the store and this will naturally increase the number of downloads.

Start building your online presence

Do you want to download more apps? Start by raising your brand awareness. Push your app wherever you can on the web. First, create a unique website or landing page for your app. Don't worry; No need to master web development. You can use free software like WordPress which makes it very easy to create your own website. Ideally, you only need to provide a branded domain name and hosting space Creating a website or landing page will help you spread useful content about your app. It is important to have a focal point where visitors can learn more about your app.

Make sure your design is creative and personal. You must run your app. Along with your website, you can also create a specific blog that will be part of your website / landing page. The key is to offer some news about your app, such as new features available, new designs, etc. You can also create some valuable and shareable content with a circle around the world of your app. The key is to feed your community with relevant content that will eventually be shared on the web via social media.

A great example of how to use the power of social media is the Facebook page. Gaining more visitors, followers and engagement on your web channel will definitely increase your app downloads.

Launch your app for free

Another great way to get more downloads is to launch your app for free. This may sound easy but it will increase your chances of getting more downloads. Make it free for a few days or weeks if it's already direct to the store as payment. This will inevitably create curiosity and drive more downloads. This will increase the number of your downloads and encourage people to use your app more. The engagement rate will increase and the App Store / Play Store will reward you by increasing your app ranking. This will make your app more visible and therefore increase your app installation.

Rate and review your app

Another great way to drive more downloads is to get more positive reviews. Indeed, Not only will the algorithms boost your app rankings but the user will be tempted to download your app if it gets a good reputation. App users rely on the opinions of other app users before downloading the app. If you have bad reviews or a low number of reviews and ratings, you can be sure that your conversion rate will be very low. It also takes reviews and ratings from both the App Store and Play Store algorithms to rank apps. In the case of multiple negative ratings, the app can be heavily penalized for ranking. Of course, you can avoid negative reviews and ratings by giving your users the best possible experience.

Keep your app in the spotlight!

Last but not least, others should try to mention or talk about your app. This will strengthen your brand awareness and reputation, which will inevitably bring you more downloads. Going to the media to get attention is a great technique. First you need to create a complete press kit with some visual and written material (URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your property as attractive and attractive as possible.

The next step is to send a great press release to all the technology journalists and influencers you can find. Try to reach out via email and don't forget about your subject line: make it unique!

The point is, convince them to talk about your app. If your app isn't live yet, give them access to your beta version. Explain and explain why your app is one of a kind and how to cover it in their article. Be sure to show off your best features and functionality.

No matter how great and well-designed your app is, unless you try hard enough to promote it, no one will ever download it.
In today’s increasing competition, it’s important to find innovative app advertising strategies that integrate into a powerful mix.

Although money has always made everything easier, you have noticed that there are some free ways (find out more here) that will help you increase your app awareness and hopefully increase your downloads.

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